Prairie Business survey

Company Name / Location

Industry *

Which of the following best describes you and your company? * Please select one or more of the following

Subscriber, receives magazine every month at business or home
Advertiser in magazine
Reads or picks up a copy of Prairie Business at another location (hotel, hospital, business, etc.)
Other:

How often do you read Prairie Business?

What do you think of the magazine? * Your general thoughts about Prairie Business

How would you rate the magazine on a scale of 1 to 10? 1 is the worst and 10 is the best

	1	2	3	4	5	6	7	8	9	10

Why do you read the magazine?

Stories
Photos
Advertisements
Short items (Prairie People, Industry Progress, profiles of women in business, etc.)
The look and feel of the magazine
To see what competitors are doing and what is going on in the industry
Other:

What do you like about Prairie Business? * Please describe what you like about the magazine

What don't you like about Prairie Business? * Please describe what you don't like about the publication

What could we improve? * What you would like to see changed and how we could do things differently

What changes would you like to see? * Please select one or more option

Which industries would you like to see receive more coverage in the magazine? * Chose one or more from the list

Which regular features do you like? * Chose one or more from the list

Which of the above features should we eliminate? * Please select one or more from the below list

What, if any, running features would you like to see added every month to Prairie Business? Describe in detail what types of things you would like to see run every month in the magazine

Would you be interested in seeing a monthly index of economic indicators and numbers measuring the performance of specific industries or local cities or states in the region? *

Yes
No
Other:

If we were to add such a regular feature, what types of statistics and indicators would you like to see and for how large of a geographic area?

What do you think of the look and feel of the magazine? * Describe what you like or don't like about the layout of the publication

What would you change about the appearance of the magazine? Please indicate what about the look of the publication you would change (photo size, graphics, fonts, the way stories look on the page, anything specific about the layout)

The Industry Progress feature includes short news items and photos from a rotation of energy, higher education, health care and commercial construction industries every four months on a rotating basis. Would you rather see the four topic areas all covered in Industry Progress together every month instead of all being grouped together every four months?

Yes, I would like to read about energy, higher education, health care and commercial construction every month in Industry Progress
No, I would like to see Industry Progress continue the way it is now with energy, higher education, health care and commercial construction taking up the entire feature every four months

The Women at the top women managers series is a question and answer format featuring one senior manager each month from Minnesota, North Dakota and South Dakota. What do you think of the women managers series? Which of the following best matches your opinion

I like it. Keep it the way it is.
I don't like it. Get rid of it.
Keep it, but change it.
Other:

What should we do with the monthly women managers series? Select one option that best fits

Don't change it at all. Keep it the way it is.
Instead of having one woman from each MN, ND and SD each month, have a longer and more in-depth question and answer session with one manager each month and rotate between managers in MN, ND and SD every three months.
Instead of the Q&A format, run an extended feature story on a woman manager each month that rotates between MN, ND and SD.
Other:

What would make you advertise more? For those who are advertisers in the magazine, what content, format or design changes would encourage you to advertise more in Prairie Business? Please explain answers in detail.

We are in the process of improving our website, adding information and original content and making it more relevent to readers and advertisers. What do you think of our website? * Please chose one answer

What could we do to improve the website? Please cite specific changes

Would you buy Prairie Business on a newsstand if it was available for sale? * Please chose one answer

Yes
No
I already receive a copy every month

If you are a subscriber, would you pay a dollar or two a month to help cover delivery costs? *

Yes
No
I'm not a subscriber
Other:

Is Prairie Business magazine your most trusted source of business news on the Northern Great Plains? *

Yes
No

If not, why not?